CircleBack, Inc. today launched ContactCloud, a cloud-based contact data management solution for Salesforce users. Unlike other solutions, CircleBack ContactCloud automatically keeps contact information up-to-date in near real-time when connected to Salesforce and marketing automation software such as Marketo and Eloqua. CircleBack ContactCloud uses a patented blend of artificial intelligence and crowdsourcing from their 1.4+ million users. This underlying technology leads to higher accuracy and consistent freshness across CircleBack’s data.
“CircleBack ContactCloud is designed to provide the most comprehensive B2B contact solution in the industry,” said Manoj Ramnani, founder and chief executive officer of CircleBack (pictured top left). “Our solution helps sales and marketing professionals capture the data that never gets to the corporate system, clean their existing data, and finally provide an opportunity to extend the audience for the business. On average, only 50-60% of contact sales data is accurate. ContactCloud’s data is more accurate due to its proprietary artificial intelligence engine that processes billions of data points and determines each piece’s accuracy in near real-time.”
CircleBack ContactCloud’s Features:
1. Capture: Sales teams will have no trouble adding new prospect / lead contact data to Salesforce from the field with CircleBack ContactCloud’s enterprise app that features both business card scanning and email signature capture
2. Clean: Professionals can now experience unmatched contact record updating, de-duping and appending as the CircleBack ContactCloud delivers the highest contact accuracy on the market today right into your CRM or marketing automation system
3. Extend: Sales and marketing teams in need can search by industry, title, company, location, or any combination thereof to extend their messaging / prospecting efforts to new, relevant audiences
How It Works: Artificial Intelligence
ContactCloud is populated with more than 1.2 billion contacts that are curated by 1.4 million CircleBack users. CircleBack’s SharedIQ, a patented artificial intelligence engine, sorts these contributions to generate accuracy in contact records, contact employment history, and more. ContactCloud then delivers clean information directly to CRM and marketing automation software, ensuring businesses have the most up-to-date contact information available.